Vimax is a private label brand for Tawfeer Market, specializing in sanitation and cleaning products. We were responsible for designing the brand’s logo, as well as the complete range of product labels and packaging.
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Packaging Design
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Description & Defining
Vimax is a private label brand developed exclusively for Tawfeer Store, offering a comprehensive range of sanitation and cleaning products. As the appointed graphic design agency, we partnered closely with the client to craft a cohesive and distinctive brand identity that aligns with Tawfeer’s values of quality, affordability, and trust.
Our scope of work included:
Brand Identity Creation: We designed the Vimax logo to embody cleanliness, reliability, and modernity, ensuring it resonates with a broad consumer base.
Product Label and Packaging Design: We developed a full suite of product labels and packaging solutions, each tailored to maintain brand consistency across different product categories while maximizing shelf appeal.
Visual Language: We established a visual language that incorporates clean lines, fresh color palettes, and intuitive typography, reinforcing the brand’s promise of effective and dependable hygiene solutions.
Through strategic design thinking and market analysis, we positioned Vimax as a strong, recognizable brand within the competitive cleaning products sector, enhancing both customer loyalty and market presence.
