ONEL is a Carrefour-exclusive brand developed by Fusion Design Agency, featuring a comprehensive design package including branding, packaging, and labeling for a full range of cleaning and sanitation products.
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Packaging Design
services:
Packaging Design
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Description & Defining
ONEL is a private label brand created for Carrefour, specializing in cleaning and sanitation products. Fusion Design Agency led the full development of the brand, delivering a cohesive design system that spans visual identity, product packaging, and labeling. The goal was to craft a brand that communicates trust, cleanliness, and modern efficiency—aligned with Carrefour’s quality standards and customer expectations.
How We Did It?
Our process began with market research and competitor analysis to understand the visual language and consumer preferences within the cleaning sector. We then developed a strong, versatile brand identity, selecting a clean color palette and modern typography to reflect freshness and hygiene. The packaging design was carefully tailored for shelf impact and readability, with clear product hierarchies and eco-conscious cues. Each element—from logo to label—was tested for consistency across various product types, ensuring a unified and professional look that stands out in retail environments.
