Branding & Visual Identity Agency

A strong brand makes every ad, post and package work harder. We design brand identities that are clear, memorable and consistent everywhere your customers meet you, from the logo to the shelf to the screen.

What’s included

• Brand strategy: positioning, audience, personality and key messages, agreed before any design starts.
• Logo design: a primary logo with secondary versions and icons that work at every size, from an app icon to a billboard.
• Visual identity system: colour palette, typography, graphic elements, and photography and illustration style.
• Brand guidelines: a clear document your team, printers and partners can follow.
• Brand applications: business cards, stationery, social media templates, signage and presentations.
• Packaging and labels: packaging that stands out on the shelf and online, delivered print-ready.

How we work

1. Discovery. A workshop to understand your business, customers, competitors and ambitions.
2. Strategy. We define positioning and personality and agree them with you in writing.
3. Concepts. We present distinct creative directions, each explained against the strategy.
4. Refinement. We develop the chosen direction into a full identity system.
5. Delivery. Final files in every format you need, plus brand guidelines.

New brand or rebrand

Launching something new? We build the identity from the ground up. Already established? A rebrand does not have to mean starting over: often the smartest move is to keep what customers recognise and fix what holds the brand back. We will tell you which one you need.

Design-led, strategy-first

Our creative work is led by Dr. Hussein Gazaleh, a designer, university lecturer in design since 2012 and author of The Fusion Code. Every identity we design is meant to work in the real world: in social media, in ads, on your website and on the shelf.

Related work

See packaging and identity work for Fur, Alnomeiry and Expo MW Beauty, or browse the full portfolio.